Bill Dodson Marketing and Brand Development

Marketing Strategy
Product Launch
Brand Collaboration

Bill Dodson Marketing and Brand Development

Are you launching a new product?Would you like a new perspective?Is your marketing person MIA?Is your cool idea languishing?These are good reasons to call me.

Bill Dodson Marketing and Brand Development

Services

  • Marketing audit & analysis

  • Brand platform & architecture

  • Creative messaging & content

  • Media planning

  • Art direction

  • Website strategy & content wrangling

  • Digital & traditional media execution

  • Naming & identity development

  • Competitive positioning

  • Process and workflow, e.g. Workfront


Past Projects

My past work revolved around planning, managing teams, production, media, and budgeting. I typically worked behind the scenes to make all kinds of wild ideas come to life at agencies and in-house marketing departments.

  • Integrated brand launch teams

  • Website strategy & oversight

  • Pitches and proposals

  • Naming and identity coord.

  • Broadcast & out-of-home mgt.

  • Custom publishing

  • Project systems

  • Retail merchandising, labeling

  • National ad versioning & deployment

  • Shopify admin


Planning

Managed Manifestations + Stories

Bill Dodson Marketing and Brand Development

About Me

Bill Dodson Marketing and Brand Development

Experience
Budgeting, managing, and deploying a wide variety of marketing and advertising for dozens of clients. I help define project variables, resources, budget, and objectives. Amass the data, organize, solve the puzzle, execute thoughtfully.
Here's some clients & projects I've worked on... Banknorth, Bristol Seafood, LLBean, Green Mountain Coffee, New England Coffee, Maine Medical Center, MaineHealth partnership with Dana Farber, State 48 Home Services, American Skiing Co pan-resort marketing consolidation, The Balsams Resort rebirth, Garrand, Ken Burns/Little-Brown, Building Science Corporation, Rolling Stone, Ideal Energy, Dead River Energy, Fairchild, Dunkin Donuts NE, The VIA Agency, Annie Leibovitz, MJFF, Press Herald / MaineToday Media, 1-Hour Heating & Air, RSN, Aura360, Hood, Fairchild, Sea Bags' Shopify e-commerce, Hypertherm, Hannaford, Idexx, Sylvania, and many others.I most enjoy working directly with business owners, learning about their products, and building a useful, practical plan with them.In 2026, I'm seeking a handful of new clients, who:
1. Are fun to work with.
2. Welcome strategic curiosity & fresh input.
3. Need calm, battle-tested expertise.


To get started, just send me an e-mail


Bill Dodson Marketing and Brand Development

Marketing Strategy
Product Launch
Brand Collaboration
Portland, Maine