Bill Dodson Marketing and Brand Development

Marketing Strategy
Product Launch
Brand Collaboration

Bill Dodson Marketing and Brand Development

Are you launching a new product?Would you like to get new perspective?Is your marketing person MIA?Is your cool idea sorta languishing?These are all good reasons to call me.

Bill Dodson Marketing and Brand Development

What Happens

First, your business moves into an apartment in my brain for a while.I think about your project. I ask questions and write down ideas. We talk to consumers, suppliers, partners, with an open mind. Distill the data.This leads to a brand platform, and strategic guidance. We decide on what your key messages should be, based on your objectives and the audience you need to talk to. I tap into my network for specialty services.You get project-based, practical, down-to-Earth marketing. With no agency hassles.

Bill Dodson Marketing and Brand Development

Services

  • Marketing audit & analysis

  • Brand platform & architecture

  • Creative messaging & content

  • Media planning

  • Art direction

  • Website strategy & content wrangling

  • Digital & traditional media execution

  • Naming & identity collaboration

  • Competitive positioning

  • Process and workflow, e.g. Workfront


Past Projects

My past work revolved around planning, managing teams, production, media, and budgeting. I typically worked behind the scenes to make all kinds of wild ideas come to life at agencies and in-house marketing departments.

  • Integrated brand launch teams

  • Website strategy & oversight

  • Pitches and proposals

  • Naming and identity coord.

  • Broadcast & out-of-home mgt.

  • Custom publishing

  • Project systems

  • Retail merchandising, labeling

  • Ad versioning & deployment


Planning

Managed Manifestations + Stories

Bill Dodson Marketing and Brand Development

About Me

Bill Dodson Marketing and Brand Development

Experience
Budgeting, managing, and deploying a wide variety of marketing and advertising for dozens of clients. I help define project variables, resources, budget, and objectives. Amass the data, organize, solve the puzzle, execute hard.
Here's some clients & projects I've worked on... Banknorth, Bristol Seafood, LLBean, Green Mountain Coffee, New England Coffee, Maine Medical Center, MaineHealth partnership with Dana Farber, State 48 Home Services, American Skiing Co pan-resort marketing consolidation, The Balsams Resort rebirth, Garrand, Ken Burns/Little-Brown, Building Science Corporation, Rolling Stone, Ideal Energy, Dead River Energy, Fairchild, Dunkin Donuts NE, The VIA Agency, Annie Leibovitz, MJFF, Press Herald / MaineToday Media, 1-Hour Heating & Air, RSN, Aura360, Hood, Fairchild, Hypertherm, Hannaford, Idexx, Sylvania, and many others.I most enjoy working directly with business owners, learning about their products, and building a useful, practical plan with them.In 2022, I'm seeking a handful of new clients, who:
1. Are fun to work with.
2. Welcome strategic curiosity & fresh input.
3. Need calm, battle-tested expertise.


To get started, just send me an e-mail


Bill Dodson Marketing and Brand Development

Marketing Strategy
Product Launch
Brand Collaboration
Portland, Maine